01 — About me
About me: from the court to digital
I learned to run a team long before I ran projects.
From age 4
I was 4 the first time I stepped onto a basketball court. Very quickly, the court became my second school, the one where you learn to play for others.
Middle school to high school
Through middle school and high school, I lived two lives in one. Classes from 8 a.m. to 4 p.m., practice right after, an hour and a half, sometimes two, then homework in the evening. A sports-study program, an adapted school schedule, Le Mans Sarthe Basket's training academy: every season asked a little more. Departmental and regional teams, France's U15 Top 60, runner-up at the French school sports championship (UNSS). Without knowing it, I was already learning to keep a tight schedule.
After high school
With my baccalaureate in hand, I joined Nationale 2, the French fourth division, where I played three seasons while continuing my studies. Point guard, sometimes captain, I organized the play and talked to my teammates. Alongside that, I coached young basketball players aged 4 to 17 and earned my coaching qualifications, to learn how to pass things on.
A new direction
Then came the time to choose. I set basketball aside to focus on my studies and my future. As fate would have it, it all happened on a court again: camera in hand, I was covering a basketball tournament to produce content, and I genuinely loved it. The career paths of my retail management diploma no longer felt right. I searched, and I found my path: digital communication.
02 — Profile
Profile, expertise and education
Master's in Digital Marketing & Communication ManagementGraduated
Marketing audit, Digital strategy, Data & AI, UX, SEO, Content strategy, Reporting, Google Ads, Agile project management
Bachelor's in Digital Communication Project Management
Web Designer / Web Developer
BTS in Retail Management (MUC)
French baccalaureate, Management (STMG), marketing track
03 — Method
How I work
Five steps, from the brief to measuring results.
Understand the context
Identify opportunities
Define the strategy
Take action
Analyze and optimize
Every company has a goal. Every project has its game plan.
04 — Experience
Professional experience
Four organizations between 2021 and 2026, including a freelance activity run in parallel.
Communication & Marketing Officer
The company's first marketing role: audit, omnichannel strategy and autonomous management of communication.
View case study : Habrial ManutentionFreelance Digital Project Manager
Web projects run end to end: requirements, design, launch and follow-up, with WordPress and WooCommerce.
View case study : Fluid IT 360Communication Project Manager
Communication for a multisport club, run autonomously: Instagram, newsletter, events and a season guide.
View case study : Jeunesse Sportive de CoulainesCommunity Manager / Digital Communication Officer
Relaunching a sports association's online presence: website redesign, WooCommerce store, social media and newsletter.
View case study : Samouraï 200005 — Achievements
Website creation and redesign
See the case studies:
Building and running WooCommerce stores
Visuals coming soon
See the case studies:
Communication plans, print and events
See the case studies:
Campaigns sent to about 4,000 recipients
See the case studies:
Optimization and organic visibility
See the case studies:
Photo, video and social media content
See the case studies:
06 — Skills
Skills and tools
Independent management of communication and digital projects.
Sole person in charge of communication and marketing at Habrial, the company's first marketing role, as well as at JS Coulaines.
See: Habrial, JS Coulaines
Identifying needs and proposing solutions.
At Habrial, an end-to-end audit followed by an omnichannel strategy and a costed roadmap. At Samouraï 2000, launching a LinkedIn page to reach businesses.
See: Habrial, Samouraï 2000
Supporting clients and users with their digital tools.
Qualified basketball coach for young players aged 4 to 17. As a freelancer, supporting clients from gathering their needs to getting comfortable with their tools.
See: Fluid IT 360
Experience in different environments: company, non-profit, freelance.
An industrial B2B SME (Habrial), two sports associations (JS Coulaines, Samouraï 2000) and an agency as a freelancer (Fluid IT 360).
See: Habrial, JS Coulaines, Samouraï 2000, Fluid IT 360
Running web projects, content and communication actions at the same time.
All my degrees as work-study programs since 2021, plus a freelance activity from 2024 to 2025: 5 projects completed alongside my jobs.
See: Fluid IT 360, Habrial
Analyzing available data and tracking digital performance.
At Habrial, traffic data analysis for the audit, plus tracking newsletter and website performance in Search Console and Analytics.
See: Habrial
Imagining content and formats suited to each audience.
Photo, video and graphic design: Reels for Samouraï 2000, posters and a season guide for JS Coulaines.
See: Samouraï 2000, JS Coulaines
CanvaDesign & video
PhotoshopDesign & video
IllustratorDesign & video
InDesignDesign & video
Premiere ProDesign & video
After EffectsDesign & video
Adobe ExpressDesign & video
WordPressWeb
WooCommerceWeb
HTML/CSSWeb
JavaScriptWeb · basics
PHPWeb · basics
VS CodeWeb
Google Search ConsoleAnalytics & social media
Google AnalyticsAnalytics & social media
Meta Business SuiteAnalytics & social media
LinkedIn AnalyticsAnalytics & social media
BrevoEmailing
Google AdsAdvertising
Meta AdsAdvertising
TrelloProject management
MondayProject management
Microsoft 365Productivity
Google WorkspaceProductivity
ChatGPTAI
GeminiAI
ClaudeAI07 — Takeaways
The jersey is put away, but the point guard is never far.
On the court
Point guard, and captain on some teams. My job: organize the play and move the group toward the same goal.
At work
At Habrial, I coordinated management and the sales teams toward set objectives, and my audit started with interviews with the sales reps. For JS Coulaines, I gathered information from the club's 27 sections and coordinated the season guide with the graphic design provider.
See: Habrial, JS Coulaines
On the court
Classes from 8 a.m. to 4 p.m., an hour and a half to two hours of practice, then homework. Later, three seasons in Nationale 2 alongside my studies.
At work
Since 2021, all my degrees have been work-study programs: school on one side, the company on the other. From 2024 to 2025, I also ran a freelance activity with Fluid IT 360, with 5 projects completed including 3 websites delivered, alongside JS Coulaines and then Habrial.
See: Fluid IT 360, Habrial
On the court
I coached young basketball players aged 4 to 17 and earned my coaching qualifications.
At work
As a freelancer, I supported clients from gathering their needs to getting comfortable with their digital tools.
See: Fluid IT 360
That's the point guard I want to bring to my next team.
08 — Hiring
Looking for a job
My core job: running digital marketing projects. I'm also open to roles that connect acquisition, data and AI.
Target role
Digital Marketing & Communication Project Manager
Also open to
Growth / acquisition marketing
Google Ads campaigns by trade and a conversion audit at Habrial.
Digital marketing — SEO & content
WordPress website redesigns and SEO, plus an SEO article as a freelancer.
CRM & marketing automation
Newsletters and Brevo automation, up to ~4,000 recipients.
Digital marketing & AI
ChatGPT, Gemini and Claude in my toolkit, plus the Master's Data & AI module.
09 — Your needs
Pick a situation to see the matching game plan.
10 — Contact
Got a project?
