Jeunesse Sportive de Coulaines

A large multisport club with 4,090 members and 27 sports sections. Although it was the town's sporting backbone, 75% of its members came from outside the town: communication had to be centralized to strengthen the JSC brand locally and attract more young people.

How can a multisport club raise its profile by relying on its own members?

• Instagram launch

  Created and ran the club's Instagram page to reach a younger audience: stories, videos, facility tours.

• Monthly newsletter

  Rolled out a monthly newsletter sent to members and partners, to strengthen their sense of belonging to the JSC brand.

• Sports Day

  Multichannel communication plan (social media, press releases, posters, banners) to promote the club's sports and attract Coulaines residents.

• JSC season guide

  Gathered information from every section and coordinated the new season guide with the graphic design provider.

• Building and implementing the communication plan
• Defining the editorial line and publishing calendar
• Running social media and creating content around club news
• Creating print and digital graphic materials
• Video production and editing
• Designing and managing newsletters with Brevo