Game #01Sept 2024 → Sept 2026Work-study
Habrial Manutention
Communication & Marketing Officer
habrial.fr (opens in a new tab)Context
A B2B company specializing in material handling, lifting, storage and utility vehicle fitting. In 72 years, it had never had a marketing department.
Challenge
The marketplace that brought in most customer leads was seeing its conversion rate drop sharply, and the company had no other source of acquisition.
Actions
Audit
End-to-end audit, from interviews with the sales reps to the analysis of traffic data.
Website & SEO
Redesign, administration and search engine optimization of the WordPress website.
LinkedIn
A LinkedIn editorial line tailored to an industrial SME.
Google Ads
Google Ads campaigns structured by trade.
Automation
Newsletters, email campaigns and automation with Brevo, with performance tracking.
Deliverable
An omnichannel strategy and a costed roadmap, designed to pay for itself with a small number of additional orders. The company is taking back control of its own acquisition.
Responsibilities
- Autonomous management of communication and digital marketing
- Editorial strategy, social media and content creation
- Redesign, administration and SEO of the WordPress website
- Newsletters, email campaigns and performance tracking
- Sales materials, trade shows and events
- Collaboration with management and the sales teams
