Game #04Sept 2021 → Sept 2023Work-study
Samouraï 2000
Community Manager / Digital Communication Officer
samourai2000.com (opens in a new tab)Context
A Le Mans association specializing in martial arts, combat sports and health-oriented sport. The COVID-19 crisis had reduced attendance and caused financial losses, and its digital communication (social media, website) was not updated regularly.
Challenge
How can a sports association improve its online reputation?
Actions
Website redesign
A modernized, fully responsive website: reorganized structure, new media, and a pre-registration page connected to the Deciplus management software.
Online store
Built and ran a WooCommerce store, including product and order management.
Social media
Revitalized the Facebook and Instagram pages with an editorial calendar and short-form video (Reels).
LinkedIn page
Launched a company page to reach businesses: seminars, room rentals.
Newsletter
Created a twice-monthly newsletter to keep members informed about training camps and competitions.
Responsibilities
- Managing 3 social media accounts: Facebook, Instagram, LinkedIn
- Designing and publishing graphic and editorial content
- Photo and video production
- Building and running a WooCommerce store
- Redesign and maintenance of the WordPress website
